Eliminating Bias With AI

Employees using a laptop with digital data overlay

Ever find yourself wishing for a world without bias, a world where decisions are made based purely on merit, not marred by hidden prejudices? Despite our unconscious biases, we can still strive to make merit-based decisions. What if I said there was a way to remove these prejudices effortlessly?

You can use AI to eliminate bias. This isn’t some sci-fi movie plot. The technology exists today that can help reduce human error rates and bias in hiring practices, venture capital decisions, and even medical diagnoses.

Critics Argue AI Can Make Bias Worse

AI and machine learning are transforming how individuals operate and communicate, but AI is not immune to human biases. These biases can creep into any AI system, influencing decisions in subtle yet impactful ways.

The Role of Biased Human Decisions in Developing AI

Human decision-making plays a crucial role when developing AI models. Data scientists bring their own conscious or unconscious biases into play while creating these models which may result in biased outcomes.

To illustrate this point, let’s say you’re training an AI model to recognize images of apples from oranges. If your data set contains mostly red apples but only a few green ones, the algorithm will likely struggle to identify green apples due to the initial bias towards red apples during the ”learning” phase.

The Effect of Biased Data Sets on AI Systems

Google’s Bidirectional Encoder Representations from Transformers (BERT) is commonly used in the natural language processing (NLP) arena, empowering developers to architect their own AI. Since it originates from Wikipedia text, BERT’s training predominantly mirrors the perspective of white males from Europe and North America. As a result, a large percentage of language-centric AI starts out with specific biased perspectives built in. 

These types of biases can manifest in unexpected ways. For example, a study by MIT researchers revealed that facial analysis technologies had higher error rates for darker-skinned women than lighter-skinned men because most data sets used predominantly light-skinned subjects. This study illustrates how skewed data sets can lead to biased results within artificial intelligence systems – sometimes with serious implications such as perpetuating racial stereotypes or gender inequality.

Key Stats:

  1. Buolamwini’s MIT study found that commercial AI systems from IBM misclassified gender for darker-skinned and female faces at much higher rates than for lighter-skinned and male faces.
  2. Amazon’s facial-recognition technology had similar issues, falsely matching 28 members of Congress with mugshots from a database. The false matches were disproportionately people of color, including six members of the Congressional Black Caucus.
  3. The criminal justice system uses machine learning algorithms to predict future crimes. But there’s a catch. AI systems are often biased against African-American defendants, leading to potentially unfair and harsher sentences. 

Key Takeaway: 

AI and machine learning, while transformative, aren’t free from human biases. Biases can sneak into AI systems through the creators’ conscious or unconscious predilections or skewed data sets used for training. Such biased results could have severe implications, such as reinforcing racial stereotypes or gender inequality.

Using AI for Debiasing Business Hiring Practices

Conscious or unconscious hiring bias can hinder a company’s ability to hire the best talent. However, we’re starting to see changes thanks to AI tools like Textio, TalVista, and GapJumpers.

The Role of AI Tools in Reducing Bias in Job Descriptions

A job ad is usually the initial communication between a company and a job applicant. A poorly worded ad might deter qualified candidates from applying.

AI tools help us scrutinize these descriptions for hidden biases that could dissuade some candidates. These tools use machine learning algorithms trained on large data sets containing thousands of job postings with varying degrees of bias so that they can detect biased language more accurately than human beings.

For example, Textio uses natural language processing (NLP) technology to not only detect spelling and grammar errors but also for gender-neutral wording, which helps companies avoid any unintentional gender bias. Technologies like Textio have helped organizations increase their female applicant pool by up to 23%.

TalVista focuses more on eliminating racial biases in hiring practices by suggesting alternative words or phrases when a job posting includes racially coded terminology. This kind of careful analysis helps eliminate unconscious bias, leading to fairer hiring practices across all ethnicities.

GapJumpers goes beyond just text analysis, providing “blind auditions” where applicants perform tasks related to the role they’re applying for without revealing personal information such as age, name, or educational background.

By using AI to eliminate bias from business hiring practices, companies can ensure a level playing field for all applicants. And the results speak for themselves. Textio users have increased the number of diverse job candidates by 26%, while TalVista reports a whopping 46% decrease in biased language used within job descriptions.

AI is helping to promote fairer recruitment procedures, but much is still to be done.

Key Takeaway: 

AI tools like Textio, TalVista, and GapJumpers are helping combat hiring bias. Such tools scrutinize job descriptions for hidden biases, suggest alternative wording to avoid gender or racial prejudice, and even provide “blind auditions” for candidates. These strategies have increased diversity among applicants and reduced biased language used in postings.

Using AI to Remove Bias in Venture Capital Decision-Making

Like any human-led operation, venture capital (VC) decisions are prone to bias. To solve the problem, Founders Factory and F4Capital decided to take a different approach using artificial intelligence (AI). They’ve developed unique AI models that help them make better informed and unbiased decisions.

AI-Based Approaches to Eliminate Bias in Venture Capital

To eliminate bias from their decision-making processes, these VC firms are applying the power of data. By training their AI models using extensive venture capital data sets, VCs can evaluate each investment opportunity on its merits alone.

This technique helps reduce human biases often associated with VC investments, such as gender or race-based prejudice. The results have been promising. Both companies have seen reductions in error rates since implementing this technology.

The goal here isn’t just about making fairer choices but also enhancing performance. Studies suggest that diverse founding teams outperform homogeneous ones, statistically speaking.

Baking Fairness into Algorithmic Processes

A crucial part of creating an effective AI model involves avoiding algorithmic bias because biased algorithms can lead to skewed outcomes. Eliminating algorithmic bias is where machine learning comes into play.

The team at Founders Factory uses sophisticated NLP techniques  to assess startups’ business plans and pitches with a deeper understanding than ever before. F4Capital removes unconscious biases from its processes through careful oversight of its AI tools during the development phase. Asd one F4Capital executive expressed it:

“The biggest challenge wasn’t building a system capable of parsing startup pitch decks—it was ensuring our own implicit assumptions didn’t sneak into our algorithms.”

Both VC companies also recognize that AI isn’t a silver bullet for bias elimination. Ongoing surveillance and alteration are needed to ensure the systems remain unbiased and precise.

A New Era of Fair Decision-Making

Founders Factory and F4Capital are making bold moves to squash bias in venture capital decision-making. By smartly using AI, they’re not just cutting down human biases but also enhancing their investment choices, setting the stage for the future.

Key Takeaway: 

Founders Factory and F4Capital are using AI to tackle bias in venture capital decisions. They’re training their models on extensive data sets to evaluate investments based solely on merit, helping to eliminate biases like gender or race prejudice. They’re continuously monitoring and fine-tuning their systems to ensure fairness while avoiding algorithmic bias.

Reducing Cognitive Bias with AI in the Medical Field

The medical field is one area where decisions can have life-altering impacts. Healthcare professionals aren’t immune to cognitive biases like the availability heuristic and anchoring heuristic, which can influence their diagnoses.

AI has shown promising potential in reducing these biases. By learning from vast data sets, AI systems make predictions based on patterns rather than assumptions or previous experiences.

How Cognitive Biases Impact Healthcare

Cognitive bias refers to systematic errors in thinking that affect our choices and judgments. In healthcare, this might manifest as doctors relying too heavily on initial information (anchoring heuristic) or making decisions based on readily available knowledge (availability heuristic).

Cognitive bias often leads to skewed judgment due to hidden unconscious bias. For instance, certain symptoms may be wrongly associated with gender or age groups, leading to misdiagnoses.

Leveraging AI for More Objective Decision-Making

To help address this issue, medical professionals are turning toward technology, specifically AI algorithms trained using extensive medical data sets. The key to success lies in training and regularly updating these models so they can learn and adapt over time, thus reducing inherent human error rates.

A study published by JAMA Network Open found that an advanced NLP model could predict future health outcomes more accurately than traditional predictive models used by clinicians. Adopting better AI algorithms in healthcare offers the possibility of reduced cognitive bias through the adoption of technology.

The AI Revolution in Healthcare

While it’s important to note that we’re still at the dawn of this revolution, AI is proving itself a worthy tool to tackle bias and make more objective decisions. AI doesn’t fall prey to cognitive biases like humans. Instead, it offers an unbiased view based on facts and patterns recognized over millions of data points.

Key Takeaway: 

AI’s potential to tackle cognitive bias in healthcare is groundbreaking. By learning from vast data sets, AI can make objective decisions based on patterns rather than assumptions or past experiences. Regularly updating these AI models ensures they adapt over time, reducing human error rates and bias.

FAQs in Relation to Using AI to Eliminate Bias

How can AI help eliminate bias?

AI, if trained with unbiased data and algorithms, can make decisions based purely on facts without the influence of personal biases.

Can you use AI in hiring to eliminate bias?

You can leverage tools like Textio or TalVista that use AI to detect and remove hidden biases from job descriptions.

Can you reduce racial bias in AI?

To cut down racial bias using AI, it’s crucial to feed AI models with diverse training data and constantly scrutinize AI decision-making for any signs of discrimination.

Can AI reduce workplace bias?

Absolutely. An appropriately programmed AI system could significantly minimize workplace favoritism by making selections based solely on performance metrics rather than subjective factors.


Using AI to eliminate bias isn’t just a concept; it’s a reality. AI is helping us make better decisions based on merit rather than hidden biases.

The power of AI tools like Textio and TalVista in spotting unconscious gender bias in job descriptions is real. The types of AI tools can transform hiring practices by ensuring fairness for all potential candidates.

Venture capital firms such as Founders Factory are already using smart tech to avoid bias in decision-making processes. Applying AI helps them choose investments based purely on the merits of the business proposition, without bias from human assumptions.

AI also promises to reduce cognitive biases in the medical field, leading to more accurate diagnoses and treatment plans for patients.

Using AI to eliminate bias might be one of the most transformative applications we’ve seen yet!

My name is Glenn Gow. I am a CEO Coach, a Keynote Speaker on AI, and a board member. Let’s explore if we are a fit for each other. Schedule a time to talk with me at calendly.com/glenngow. I look forward to speaking with you soon.